Sales of Bud Light have decreased by 23.6% during the initial week of May, as the negative response continues for the fifth week due to the Mulvaney controversy.

During May, Bud Light experienced a decrease in sales as customers across the country protested against the popular beer brand's association with transgender influencer Dylan Mulvaney, causing controversy.
Bud Light has experienced a continuous decline in sales for five consecutive weeks since Mulvaney's collaboration with the brand was announced, causing distributors to worry about the company's ability to recover from the negative impact on its brand.
Retail sales of Bud Light in the United States have increased when compared to the sales from a year ago.
According to information from Bump Williams Consulting and NielsenIQ, cited by the New York Post, there was a decrease of 23.6% in sales during the week ending on May 6, which was higher than the 23.3% drop observed in the last week of April for the same brand.
The parent company of Bud Light, Anheuser-Busch, experienced notable decreases in sales for its other products compared to the previous year, but the decline was not as rapid as in previous weeks.
According to the Post, Budweiser experienced a decrease in sales of 9.7%, which was less than the 11.4% decrease from the previous week. Michelob Ultra's sales dropped 2.9%, which was also less than the 4.3% decrease from the previous week. Additionally, Natural Light's sales were down 2.5%, which was an improvement from the 5.2% decline in sales from the previous week.
The most recent figures follow a report from Beer Business Daily which revealed that the beer corporation experienced a period of negative financial results for four weeks in April, ending on April 29.
After the initial reports indicating a 26% decrease in Bud Light sales in stores during the week of April 22, this occurred.
According to data provided by Bump Williams Consulting in Connecticut, Bud Light's total sales have decreased by 8% this year, resulting in a loss of approximately $5 billion for the company. This significant decline in sales caused HSBC to lower its rating of Anheuser-Busch InBev stock to "hold" in early May, due to a "crisis" caused by the brand's controversial marketing campaign. The campaign featured Mulvaney, an activist, on a can of Bud Light, which sparked backlash and calls for boycotts, especially from conservative commentators.
HSBC has downgraded the stock of the parent company of Bud Light due to a significant decrease in sales and a branding crisis. However, the company has made efforts to reconcile with its customers.
Alissa Heinerscheid, the marketing VP for Bud Light, and Daniel Blake, who manages marketing for Anheuser-Busch's popular brands, both went on leave following the negative response. Heinerscheid was criticized for calling the brand "fratty" and having "out of touch humor" during an interview. As part of a new campaign, a country-themed advertisement was shown during the NFL Draft on April 27.
The company has tried to provide context for the Mulvaney videos by stating that a third-party advertising agency was responsible for the partnership and that there was no intention to promote the can for sale.
Anheuser-Busch announced that they have terminated the services of the marketing company, but they did not disclose the name of the firm.
Anheuser-Busch has attributed the partnership with Dylan Mulvaney to a third-party advertising agency and has decided to end their association as part of a marketing overhaul. They had initially released a statement to Fox News Digital about the can.
To genuinely engage with diverse audiences, Anheuser-Busch collaborates with numerous influencers across our brands. You can obtain the Fox News app by clicking here.
Occasionally, we create exclusive cans to honor supporters and influential individuals such as Dylan Mulvaney.
According to a spokesperson from Anheuser-Busch who spoke to Fox News Digital, this special can was given as a present to mark a significant personal achievement and is not available for purchase by the general public.
This report was aided by Lindsay Kornick from Fox News.